Wine.co.za recently investigated the following question:
Could it be possible that our wine preferences are based on genetic dispositions?
Dave March discusses that early on in our wine drinking lives we develop likes and dislikes. he for instance do not normally taste Rosé because “there lurks still a feeling of them being sugary, silly, girly drinks. Could it be, though, that our likes are not just whimsical; that our personalities are the drivers here?”
It’s obvious who the Viognier drinkers are. Extroverts, full of life, doers rather than thinkers. These drinkers enjoy sensual pleasures; they speak without thinking and act on impulse. Viognier is for the outgoing Sagittarian and essential for the Capricorn drinker, who prefers a confident, opinionated partner and who, like Viognier, can be clumsy and ill defined. Capricorns and Viognier both have personalities that can make them loners, but not alone. Elvis Presley was a Capricorn, a showman and the definition of a Viognier.
Sauvignon Blanc drinkers, however, are serious, reflective people. Their decisions are thoughtful, and careful; definitely Taurean’s. They have tremendous self-control and maintain a distance from the brashness and loudness of Viognier lovers. Cerebral types, these drinkers enjoy nothing more than a Mozart concert at Kirstenbosch followed by an early night with a good book (Shakespeare was a Taurean). When they enjoy Sauvignon they enjoy it intensely and become very loyal.
Libran’s will love Riesling. The Libran doesn’tjudge a book by its cover and will find beauty where others won’t (think Oscar Wilde). They will appreciate Riesling’s unique qualities, it’s calm and understated quality and the fact that it appears in so many guises. Librans and Riesling will enjoy a good time together without going overboard. Riesling is for the artists where ‘beauty is in the eye..’
Aries and Leo’s will relate to the confidence, warmth, generosity and sheer ‘in your faceness’ of Shiraz; less so of Syrah, a more subtle, sleek and less brash style. No, the extravagant muscularity and no-nonsense of a 15% Shiraz will be right up their street. Like them, Shiraz knows it is the centre of attention. Like Shiraz, their only flaw may be a tendency to put on excess weight due to overindulgence, they appreciate a wine that demands attention and wins many awards; drink with fellow Ariens Andy Warhol and Madonna, nothing shy there.
Sagittarians will need a bit more intelligence from their wine, so if it is red it has to be Cabernet Sauvignon. They can be silly and easy going, but can also be intense and driven. Sagittarians appreciate effort and intensity and in Cabernet look for depth of personality, resolute will and layers of complexity. Imagine the conversation you could have over a bottle of Le Riche with fellows Woody Allen and Nostradamus.
Aquarian’s will look for the ‘Fair Trade’ symbol on a bottle, or head for the Organic Wine section. Heaven for them is knowing that R2 of the bottle they bought will be going straight to an humanitarian cause. It’s more important than the wine itself to them, suffering in the world is not the remit of any one variety, so they will spread their love among the shelves and enjoy the good that will come from it. Perhaps they could spread the love with Yoko Ono.
Scorpio’s might prefer Merlot, or an unobtrusive wine from the bargain shelf. They like their wines to be submissive, like their partners, and don’t expect to have to work hard at it. They want a passive, uncomplicated wine to balance their dominant personality and in keeping with their risk taking will not hesitate to pluck that obscure red blend or Ruby Cabernet. The sting in their tale is being able to switch from brand to brand, dropping the bottle enjoyed last week for something new this week. Politicians will like Merlot’s inoffensive qualities and ability to be all things to all people.
Pisces and Virgo and Pinot Noir; a perfect match. Pisces can often seem disconnected and detached, they may lose direction and be easily hurt. Albert Einstein was a Piscean: exactly. Like Pinot Noir, Pisces are very site-sensitive. They need to live where they feel safe and confident or they can become reticent and withdrawn. They need to be with people who believe in them and enjoy their unusual qualities. In the right place with the right people Pisces and Pinot Noir can be outgoing, deep and rewarding and immensely enjoyable. Virgo people are always analysing themselves, often lack confidence and like Pinot Noir are always seeking perfection. Virgos and Pinot Noir have expectations which often exceed their grasp.
It has to be Chardonnay for Cancerians. They trust its reliability and consistency and always depend on it to deliver. Chardonnay is comforting and undemanding, it’s always there; life’s security blanket. It will always provide succour to their changing moods and like them, may cast a jealous eye to the brazenness of lesser varietals or more fancy beverages. Finding their favourite brand when away will always remind them of home.
It’s probably Geminis who are behind the upsurge in sales of Rosé wine, especially made from Pinotage. It’s perfect for their split personality. One week they may startle friends by ordering a bottle of Pinotage Rosé with a meal; totally in-keeping with their wacky sense of humour, the next week order a 15% Pinotage revelling in its massive fruit and tannins. The next, order a Pinotage Cape Vintage, chilled, as an aperitif. Geminis love the dichotomy and the effect it has on others, of course, they will probably forget to finish the wine.
So, if there is any link between your personality and wine it may be in the stars. Personally, I think the deciding factor is more likely to be in the mouth and in the pocket.
We tend to agree with the last statement: “the deciding factor is more likely to be in the mouth and in the pocket” – what do you think?