It’s actually been around since 2011 when wine raves hit San Diego’s clubs and Wine and Food festival. But will it be popular in South Africa?
Forget well drinks and flavored-vodka shots: The first-ever wine rave, aka a rave that serve wine shots instead of harder alcohol, has launched in Los Angeles. Munchies reports downtown LA nightclub Honeycut hosted its inaugural wine rave event earlier this week, with sommeliers Adam Vourvoulis (of Trois Mec) and Maxwell Leer (Bestia) acting as event hosts. According to Wine Rave’s official website, Vourvoulis and Leer urge guests to “free yourself from color; its sensation as pleasure; as life,” presumably while dancing to Top 40 music and sipping wine.
According to Munchies’ contributor Alison Stevenson, who attended the inaugural event, Wine Rave served shots of wines that were designated 98 points or higher by Vourvoulis and Leer, plus wine cocktails specifically designed to glow under blacklights. Attendance nets drinkers “WINE SHOTZZZ 4eva” and the opportunity to dance to a playlist featuring Lady Gaga and, ostensibly, ’90s-alternative favorites Lit and Kid Rock.
Though such an event will not attract just your usual “rave-goers”, we are not too sure that something like this will be a success here in South Africa. It is not often that you see someone at a rave without a bottle of beer or a cider in their hand, and we think it’s unlikely that they will swop that for a wine bottle.
But what do you think?