White… Red… Pink… and blue?

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By now you’ve probably heard of the latest craze in the wine industry – blue wine…

Gïk, a Spanish startup company is hoping to redefine your drinking experience by opening the world to other colour wines. Though they’ve created quite a stir with their blue wine, the chances for other coloured wines to soon reach our shelves are inevitable. Their reason for choosing the colour blue, is explained below.

But what we would like to focus on, is IF the general public will actually buy it before tasting it. Of course the idea of something this way out of the box is quite appealing to many people, but would the average wine drinker spend their money on a wine the is of this unusual colour?

Please complete our poll at the end of the post.

Source: The following information was found on the website of the company

It’s not about grapes, it’s about the people

Our wine comes from different Spanish and French vineyards, whose grapes we transform into Gïk. That’s right: we work with grapes from different areas of Spain, whose color and flavor we improve through food tech. We choose these wineries in terms of the people who work them and their innovative nature. That’s why Gïk has no denomination of origin, but a guarantee of quality and unique flavor.

Why blue?

We are not vintners. We are creators. So we sought the most traditional and closed minded industry out there. Once having selected the wine industry as our battlefield, we set about creating a radically different product, changing the colour to a vibrant blue and making the wine sweeter and easier to drink.When we started to work on our project we came across a book called The Blue Ocean Strategy. This explained that there are red oceans, full of sharks which have torn the little fish so much that they’ve tinted the water red. Then there are blue oceans, where there is no competition and fish swim unharassed. Thus the poetic idea of transforming a red ocean into a blue ocean through changing the most traditional red liquid into blue was one which greatly appealed to us.

Apart from that, in psychology blue represents movement, innovation and infinity. It’s also a colour frequently associated with flow and change.

Technology

Gïk is produced through a pigmentation process. Firstly a base is created from a mixture of red and white grapes, which is then added to two organic pigments; indigo and anthocyanin – which comes from the very skin of the grapes used to make wine.

We’ve spent the last two years conducting research in collaboration with the University of the Basque Country and Food Tech. research departments. Quality control checks are rigorous and all the elements used comply with the regulations for food products in the European Union.

No added sugar

Gïk carries no added sugars.

Why? Firstly because sugar ferments and turns into alcohol inside the bottle. Secondly, because excess of fast carbs leads to overweight, while non-caloric sweeteners are a healthier and more stable choice.

Our processes are safely regulated and have received the approval of institutions such as the European Food Safety Authority, who evaluate the terms of use of all compounds.

 

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